Social ride sharing for work and for play
Swoop is an upcoming social ride sharing application for iOS whose goal is to help people get to where they need to go while meeting new and interesting people. With Swoop, users can creates rides of all sorts: a work carpool, a weekend activity, or anything else they can think of, for the purpose of sharing the burden of driving, saving time and money (hello carpool lane), and for social or professional discovery.
I was engaged at the project’s start to help refine the Swoop concept and establish a strategy for the design and development of the application. I then worked with project stakeholders to establish a brand identity and incorporating that newly defined brand, created an elegant, exciting user interface.
Swoop is currently in development.
Branding & Identity Design