Project Background

Context

Sightly’s mission is to rid the world of annoying commercials. Sightly helps create personally relevant messages and deliver them to the most receptive viewers out there, going way beyond demographics to target lifestyles, behaviors and locations. The result: everybody wins. Audiences find commercials more interesting, informative—even entertaining. And they remember and engage more with our brands, products, and services. Sightly is changing how people see advertising. Personalized. Micro-targeted. Multi-screen.

My Role

I was the lone product designer, and worked with the product management and development leads.

Approach

I reviewed the accumulated user research to assist with the requirement definition process and then took those requirements through the design process to the point at which the Sightly development team was able to implement the fully-spec’d designs. This was a process that began with the creation of low fidelity designs which were informed by multiple user feedback sessions, the establishment of a visual language, and then the process of cascading that visual language throughout the entire Sightly user interface.